Social Media for your Business – The Basics

The internet is changing the way we do business; you’ll know yourself how many people research online before even stepping foot in a showroom, some suggest the figure is as high as 90%! When potential customers are looking online, how do you get to the top of their list?Social Media in the KBB Industry

One way to get found online and spread awareness of your business is to create company profiles on social networks like Twitter and Facebook. They allow you to build relationships with potential customers before they even enter your showroom.

Company pages are free to set-up so you have no excuse! Here’s a quick guide on how to get your company found online.

> Set up a company page

You probably have a personal Twitter or Facebook account but make sure you set up a company page. Find quick guides on how to set up a company Facebook page and a Twitter page.

> Fill in the bio

Always complete the ‘About Us’ section so if people come across you on Twitter or Facebook rather than your website they will still know who you are and what you do.

> Update contact details

Make sure your showroom address, phone number, email address and opening times are all up-to-date wherever they’re displayed (and display them everywhere!)

> Link it up

Everywhere you’re online, make sure there are links to all of your platforms. So, on your Facebook page, include your website address and twitter handle.

> Ask for feedback

There’s a massive 64% increase in willingness to purchase from customer reviews. So ask your customers to leave reviews!

Complete these steps to optimise your company’s online presence, get found online and bring more customers through your door!

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